IFFO today announced the appointment of Petter Martin Johannessen as the new Director General. Johannessen will take up the post from 3rd September in IFFO’s London Headquarters, following the departure of the outgoing Director General Andrew Mallison in July. IFFO’s President Eduardo Goycoolea welcomed the appointment saying “the IFFO Board is thrilled to welcome Petter to the IFFO family. With his extensive managerial experience in strategic and procurement roles, Petter’s work with multi stakeholders across our industry, and his already close relationship with IFFO, will make for a winning formula in this important role.”
Johannessen was previously Global Business Director for Risk and Management Sourcing at Cargill Aqua Nutrition and before that Supply Chain Director and Global Sourcing and Purchasing lead at EWOS Group. While at EWOS, he worked closely with IFFO and presented on behalf of the feed sector at the IFFO Annual Conferences. Johannessen has also worked at PWC and Kavli Holding. He holds a Diploma in International Marketing and a degree in business administration from the Norwegian School of Management. He has also studied petroleum economy, economics and science at the University of Bergen.
“I am excited to be joining such a professional organisation and working with the IFFO team in support of this fascinating and dynamic industry. IFFO’s in a unique position by representing a diverse cross section of businesses from the aquaculture and animal feed industries. I look forward to continuing Andrew’s legacy, focusing on IFFO’s evidence based approach in communicating the vital importance of marine ingredients and the responsible practices of the industry.
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Notes for Editors
- IFFO is an international trade organisation that represents and promotes the marine ingredients industry, such as fishmeal, fish oil and other related industries. Marine ingredients are nutritious products used mainly for aquafeed, land animal feed as well as for human consumption and are derived from marine organisms such as fish, krill, shellfish and algae. IFFO’s members reside in more than 50 countries, account for over 60% of world production and 80% of the fishmeal and fish oil traded worldwide. IFFO is an accredited Observer to the UN Food and Agriculture Organisation (FAO). More information at www.iffo.net
- Fishmeal is a natural, balanced, highly nutritious feed ingredient used in diets for farmed fish and crustaceans and as a high protein supplement in nutritionally demanding periods in the life cycle of pigs and poultry, as well as in pet food.
- Fish oil is the major natural source (97%) of the healthy long chain omega-3 polyunsaturated fatty acids, EPA and DHA. Most fish oil is used in feeds for farmed fish and there is an expanding market for fish oil for human nutritional supplements and functional foods. Fish as Food or Feed: The use of small species of fish as farmed animal (including fish) feed is important for global food security and is entirely appropriate if the source fishery is well managed and does not deprive local communities of good quality food for which there is a demand.